Privacy Policy

This Policy describes how SMS Dubai handles personal information (“Personal Data”) submitted to us or that otherwise becomes available to us in connection with your use of our website, software, and services (“Services”).

Key Points

• We process Personal Data to provide, improve, and personalize the Services.
• We act as a processor of your client data, while you are the controller.
• You are responsible for ensuring you have legal grounds to process your client data.
• We may transfer data to third-party service providers and potentially to other countries.
• We take security measures to protect your data.
• You can access and control your data through your account settings.

1. Introduction

This Policy is an agreement between you (“Client”) and SMS Dubai, outlining how we process Personal Data submitted by you on behalf of your clients (“Data Subjects”) when using our Services.

Please read this Policy carefully to understand our data processing practices. This Policy is part of our Terms of Service. By using our website, software, or services, you acknowledge that you have reviewed and understood this Policy and agree to its terms.

We may update this Policy periodically. Continued use of our Services following any changes constitutes your acceptance of those changes.

2. Definitions

• Client: A legal entity that registers on our website and uses our Services.
• Data Subject: Any individual whose Personal Data is submitted to SMS Dubai in connection with your use of the Services.
• GDPR: Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.
• Personal Data: Any information relating to an identified or identifiable natural person.
• Processing: Any operation or set of operations performed on Personal Data, with or without automated means.
• Services: Our business text messaging service for sending notifications, alerts, reminders, confirmations, and marketing campaigns.
• Software: Our web-based interface, mobile app, and other downloadable software used to deliver the Services.

3. Personal Data We Process

We process the Personal Data you provide about your clients who use your Services. The types of data may include names, contact phone numbers, and potentially email addresses, avatars, country codes, and physical addresses.

We maintain a record of the Personal Data we process in accordance with this Policy.

4. Purposes of Processing Personal Data

We process Personal Data for the following purposes:

• To provide, improve, and personalize the Services.
• To communicate with you regarding Service updates, new features, and support inquiries.
• To comply with legal and regulatory requirements.

5. Legal Basis for Processing Personal Data

We process Personal Data based on the laws of our location and affiliates. We process data you submit based on our contract with you to use the Services, and only to the extent you provide such data.

6. Your Responsibilities as a Controller

Under GDPR, you are the controller of the Personal Data you submit to SMS Dubai for using the Services. This includes data regarding your clients that you submit to send and receive SMS messages. We act as a processor on your behalf when processing the data you submit.

Here’s what this means for you:

• You are fully responsible for processing Personal Data you submit to SMS Dubai.
• You guarantee to SMS Dubai that you have all necessary consents and legal grounds to process your client data according to this Policy.
• You confirm you have obtained all necessary consents from Data Subjects for submitting their data and processing it according to this Policy.
• You have a complete overview of the Personal Data you submit and guarantee it’s necessary for using the Services and is kept up-to-date.
• You are obligated to inform SMS Dubai immediately if legal grounds for processing expire, or if the data you submit is modified, inaccurate, or needs to be changed.

7. Direct Marketing

When using the Services for direct marketing, you are responsible for complying with all legal requirements regarding direct marketing and Data Subject rights. We only provide the platform for sending messages; you are solely responsible for message content.

8. Instructions and Data Subject Rights

We process Personal Data only on your documented instructions. These instructions are conveyed through your use of the Services (e.g., sending messages to clients) and your agreement with this Policy and our Terms.

Your instructions for processing Personal Data must always comply with applicable laws. We reserve the right to refuse to fulfill instructions that we believe are unlawful.